Social Media

Social media is the key to driving awareness to your brand online. Consistent posts will make you a predictable source of information or entertainment. We offer social media strategy and coaching to help your brand succeed on all relevant platforms.

The TOP Social Strategies key to social media success:

1. Determine the best platforms for your brand
2. Brainstorm content
3. Create a content calendar and maintain a cadence that works for you
4. Ensure original posts contain valuable content, links back to your site or page, and calls to action
5. Schedule posts in third-party social media tools
6. Continuous engagement with followers who like and comment

Consistent posting is a habit that we can help develop together. Think of our services as a personal trainer; we work those muscles together so that it becomes a habitual part of your business activities. Many of our clients like to develop this habit themselves so that they can be self-sufficient in the future. In the meantime, we will work to craft high-quality content together so that your posts are shared and develop your brand's voice online.

While some of our clients already know which social media platforms to use for their brand, many require help with this portion. The first step in doing that is to create a persona for the brand. This will help us identify your target market so that we can determine the best ways to market to them. By taking into account the demographics and motives of the customer, in addition to your offering, we can determine the best pathway to successfully marketing your brand. 

One of the most important steps to building your brand's credibility is maintaining a content calendar. We utilize a scheduling tool that builds social media campaigns within a calendar structure so that we can see the month's worth of content at a glance, with different tagged social media campaigns. We have the ability to re-target your audience at different points in time later on to re-engage with an individual type of campaign. 

We can help you set up your brand on scheduling platforms like Buffer or Hootsuite so that you can post content in the future. We will also train you on these tools so you are not left in the lurch. There are pros and cons to each different scheduling tool, and we can go over them with you so you can make the best-informed decision of which tool to use.

Example Campaigns

For campaigns in response to an event, like the 2017 California North Bay fires, a flash social media campaign was appropriate. This nonprofit was started to help kids who lost their homes get free bicycles. We were able to help them reach more families who needed bikes and get enough donors to fund their bike build in time for the holidays, in part due to the popularity of this celebrity endorsement video. 62% of surveyed families found out about this event through Facebook.

An active feed will maintain your brand's legitimacy, gain you more followers, and drive traffic to your website. This is the best way to improve your site's off-page SEO. Paid ads will get you a temporary bump in traffic, but consistently producing useful content will keep a steady stream.

Between October 2017 and January 2018, our client received the following results on Twitter:

• 55 new followers
• 917 profile visits
• 29,825 impressions

For comparison, in the four months prior to that, they had: 

• 21 new followers
• 363 profile visits
• 2,957 impressions

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